In-Person Classes

Applications for In-Person Classes are Closed

In-Person

course schedule

This ten-part course is designed to take anyone from creating a profitable business model from just an idea, to establishing a legal entity, to making your first month’s income, and everything in between. Classes start generic at first, and become more specific to residents of Prince William County as the course progresses.

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Session One - Orientation & Value ProposItion Design

September 15, 2021

This session will cover your value proposition of the business idea, your target customer, and how you can test your business hypothesis using the Lean Startup principles and filters to help you make this exciting entrepreneurship leap.

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Session Two - Business Model Canvas (BMC)

September 22, 2021

This session will explore the elements of the Business Model Canvas and how research techniques to build out a validated business model. Entrepreneurs will get a chance to present their business idea and the value proposition of their BMC.

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Session Three - The Business Launch

September 29, 2021

This session will cover the legal and administrative steps to register, file and start your business in your state and locality. It will also cover insurance and operational considerations for business owners.

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Session Four - Creating You Brand & Developing Digital Presence

October 13, 2021

This session will focus on the elements of creating a brand identity and how to build a compelling website and social media presence to attract customers and generate leads.

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Session Five - Preparing Your Pitch & Exploring Funding Sources

October 20, 2021

This session focuses on finding the outside sources of funding and developing the pitch needed to secure that funding.

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Session six - Creating Content and generating leads

October 27, 2021

This session explores creation of content for your digital presence and the tools for automating the push of the content and measurement of the marketplace engagement.

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Session Seven - Smooth Operator I

November 3, 2021

This session will focus more narrowly on hiring and managing employees (Human Resources), building operational financial processes (Accounting).

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Session Eight - Smooth Operator II

November 10, 2021

This session will have a greater focus on preparing for emergencies (even a health crisis!), finding a space for your business (Real Estate) and staying safe from cyber threats are all in a days work in terms of your business operations (IT).

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Session NINE - The Grand Opening

November 17, 2021

At last, we will be preparing for a great launch internally and externally, connecting with the community, and networking with other business leaders are all key to a successful launch of your business. This session will be a panel discussion with our Subject Matter Experts and will cover the basics for a grand opening whether virtual or in-person.

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Session Ten - And Off to the Races

December 1, 2021

This last session will double as an information session for Chamber and other county networking opportunities, as well as a celebration on the completion of the class.

In-Person

course teachers

We have a massive line-up of great counselors and educators to guide you through your journey. Feel free to reach out to them independently on Linked In if you have any questions or want to do independent counseling with them.

Timm Johnson

Timm Johnson

Director of the Mason Small Business Development Center

George Siragusa

George Siragusa

Senior Business Counselor at the Mason Small Business Development Center

Hussain Shah

Hussain Shah

Digital Marketing Expert at the Mason Small Business Development Center

Future Subject Matter Expert

Future Subject Matter Expert

In Human Resources

We are still looking for an expert to help teach in this subject.

Clarice Grove

Clarice Grove

Director of Small Business Development at Prince William County Economic Development

Bernard Ferret

Bernard Ferret

Senior Business Counselor at the Mason Small Business Development Center

Elis Devlin

Elis Devlin

Senior Business Counselor at the Mason Small Business Development Center

Denis Wallace

Denis Wallace

Community Manager at Brickyard Cowork

Debbie Jones

Debbie Jones

President & CEO of the Prince William Chamber of Commerce

Subodh Nayar

Subodh Nayar

Sales, Marketing and Product Development at Mason Small Business Development Center

Future Subject Matter Expert

Future Subject Matter Expert

In Accounting

We are still looking for an expert to help teach in this subject.

David Behrens

David Behrens

Brand Ambassador at Brickyard Cowork

F.A.Q.s

Frequently Asked Questions

We know this course at first can seem a bit daunting, but we want all in-person attendees to feel comfortable and invested in the Mission Ignition Course. Here are some answers to a couple of commonly asked questions.

What is the Class Attendance Policy?

We are requiring all students to be in-class at Brickyard Woodbridge for at least 7 out of the 10 courses. The other three can be attended virtually, and only one can be missed.

If you have reason to believe that you can no longer meet this attendance policy, please let us know immediately so we can work with you directly regarding your specific needs.

I haven't been able to hear the calls well when attending virtually...

We completely understand, and have improved our A/V set-up significantly for subsequent sessions starting September 29, 2021. Stay tuned for a better viewing and listening experience for all!

Do I have to wear a mask? What are the COVID-19 policies?

As a result of this program being in-person, and due to the COVID-19 Delta variant, we will be asking all participants to wear a mask during in-person sessions. We know this may be inconvenient, and this policy may change to allow participation without a mask, but we will start with having all Mission Ignition members (regardless of vaccination status) masked at the beginning of this course. We already have some members of the course who have reached out and expressed they are immunocompromised, this policy is important to everyone’s health.

We also will ask you to stay aware of your contact with others and your potential exposures to COVID-19 as you already have in this season of time. If you have any questions about how Brickyard is preparing the meeting space in light of COVID-19, or when it is right for you to stay at home, feel free to click here.

Is Completing the Homework Required?

While we may not check on your completion of the homework every class, we must warn you that learning and developing your business requires that you do the work requested by your counselors and teachers. Not doing so will lead to a poorly planned business, which neither of us desires!

Need Help with Homework?

Schedule an Appointment with a Counselor Today